what is seo?
Keyword strategy
When developing a keyword strategy, we use a number of tools to conduct keyword research alongside years’ of knowledge and experience to identify the most valuable keywords for your business. Identifying keywords with the best combination of search volume, relevance and ranking potential is where our keyword audit starts.
Content optimisation
Ranking on page 1, appearing in the Knowledge Graph and gaining rich snippets requires a detailed SEO content strategy. Everything from header tag optimisation to internal link anchor text and schema mark-up needs to be considered.
Technical SEO
Creating great content is one thing, but ensuring Googlebot can crawl, interpret and index it efficiently is another! We use tools such as Screaming Frog to crawl and audit your site, digging deep into the technical setup to ensure you’re not shooting yourself in the foot! Learn more about our technical SEO site audit process here.
Link building
Like it or not, backlinks are still an important part of Google’s algorithm. We use various strategies and tools such as Majestic to research and analyse competitor backlink profiles, identify opportunities and build the right backlinks which build authority in the right places on your website.
E-Commerce SEO
E-Commerce websites require a unique approach to SEO in order to maximise product page visibility and increase sales. Let us dig into the site architecture, product page setup and keyword/content opportunities if you want to see sales soar! Find out more about our
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